According to Wikipedia, “a menu is a presentation of food and beverage offerings. The original menu boards that offered consumers choices were prepared on a small chalkboard. Foods were chosen from a bill of fare, described as ‘à la carte’ or ‘according to the board.’”  Reverso.net defines a menu board as “a list of dishes that can be ordered in a restaurant.”  Dictionary.com describes a menu board as “a board on which a food menu is written.”  A web definition from a quick Google search defines a menu board as something that “lets patrons see the day’s specials or new dishes.”  But is that really all a menu board is?  Simply a list of foods served at a restaurant?

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As a person on the business development side of our company, I spend my days on the phone, meeting with people, hosting demos and webinars, replying to emails and drafting proposals – the typical day of many salespeople.  No matter what the sales approach, the ultimate goal is to sell, sell and sell some more.  I have always enjoyed sales because of the rush I get from any sale, big or small.  It is also like running your own little business without the risk.  This isn’t to say that there is no risk; I mean what use am I to the company if I am not selling anything?  Inherently, this lingering fact tends to stir up stress and frustration at times.  As a result, I’ll find myself trying new techniques, overly digesting conversations and ending up in “paralysis by analysis” mode.  [Read more…]