According to Wikipedia, “a menu is a presentation of food and beverage offerings. The original menu boards that offered consumers choices were prepared on a small chalkboard. Foods were chosen from a bill of fare, described as ‘à la carte’ or ‘according to the board.’” Reverso.net defines a menu board as “a list of dishes that can be ordered in a restaurant.” Dictionary.com describes a menu board as “a board on which a food menu is written.” A web definition from a quick Google search defines a menu board as something that “lets patrons see the day’s specials or new dishes.” But is that really all a menu board is? Simply a list of foods served at a restaurant?
5 Goals of an Effective Menu Board System
Mac & Melts Choose Origin Displays for their Custom Menu Boards
March 29, 2013 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, together with Dallago Associates, have been selected to design, develop and install custom menu boards for Mac & Melts’ flagship location. The first restaurant is slated to open in the Spring of 2013 and will be located at 650 Stewart Avenue in Garden City, New York.
Origin Displays Upgrades Menu Boards for Ralph’s Italian Ices
March 14, 2013 Long Island, NY –Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, have successfully designed, developed and installed new menu boards at one of the largest Ralph’s Italian Ices on Long Island. The store, which is located at 1370 Middle Country Road in Centereach NY, is also one of the few Ralph’s Italian Ices that is a walk-in which features ice cream cone shaped tables and an ice cream sundae bench. The new menu system sprawls over 20’ of wall space and makes use of vibrant colors to match the Ralph’s brand that many locals identify with.
5 Reasons to Use a Menu Board Company for Your Menu Boards
As a person on the business development side of our company, I spend my days on the phone, meeting with people, hosting demos and webinars, replying to emails and drafting proposals – the typical day of many salespeople. No matter what the sales approach, the ultimate goal is to sell, sell and sell some more. I have always enjoyed sales because of the rush I get from any sale, big or small. It is also like running your own little business without the risk. This isn’t to say that there is no risk; I mean what use am I to the company if I am not selling anything? Inherently, this lingering fact tends to stir up stress and frustration at times. As a result, I’ll find myself trying new techniques, overly digesting conversations and ending up in “paralysis by analysis” mode. [Read more...]
LI Bagel Cafe Opens first NYC Location with Help from Origin Displays
December 26 2012 Long Island, NY – On December 28 2012, Long Island Bagel Café will cut the ribbon on their first New York City location. This new upscale deli is located at 125 Fulton Street in the Financial District, a stone’s throw away from Wall Street. Serving all of the staple deli items including kosher bagels and chopped salads, LI Bagel Café has also expanded their menu to include loaded knishes, gourmet soups, crepes and more for this location. When you walk in for the first time you’ll notice that no expense was spared on the look and feel of the overall interior design.
Origin Displays Designs Menu Boards for Two Up and Coming Brands
December 21, 2012 Long Island, NY – Origin Display Group Inc., a leading supplier of indoor, outdoor, and digital menu boards, today has announced the successful design of two menu board systems for DelMarVa Brands. From start to finish, the project included an hour long design debrief with DelMarVa’s executive team, three differing initial concepts for each restaurant, two complete layouts and a number of slight modifications. Upon approval these systems were integrated at DelMarVa’s Southern Café and Black Lime.
Menu Board Glossary – Part I
Traditional Menu Boards
Backlit- Menu boards that have light that shines through translite graphics from the back. More and more of these types of boards are moving from florescent based lighting to LED to save energy and money.
Rail System- Many of the traditional menu board systems have a rail system for hanging. These are especially helpful when your system has 4+ panels. Leveling off a single light-weight rail system versus each panel individually is much easier and takes a lot less time.
Static Menu Boards- This is a synonym for “traditional menu boards.” Magnetic, backlit, non-illuminated, illuminated, chalkboard, etc. are all examples of static menu boards. When it comes to movement, “static” means that there is none. Therefore, anything other than a digital or LED type menu board system could be considered static.
Moving from Wait-Staff to Quick Service
Recently, I have come across more and more people and their restaurants looking to move from a fast casual, wait-staff approach to a traditional quick service location. The reasons I have been told range, however, given the right circumstances, this may certainly be a profitable move to make. Before making a haphazard switch there are areas you should consider. Should you feel comfortable beyond that point there are key aspects to a quick service restaurant that you’ll want to address as well.
In this posting, I will first highlight the considerations you should make beforehand and the areas that need addressing should you move forward.
How to Determine How Many Menu Boards You’ll Need
When the time has come for you to address your menu board needs there are a number of factors for you to consider. Some may read this and think to themselves, “isn’t it just one big board?” Well it could be, although we wouldn’t recommend that. Having separate menu boards serves two purposes: 1- You are able to more easily categorize your menu items, and 2- It makes it much easier on your customers to find what they are looking for, thus getting them through your line quicker. Another reason for avoiding one large board is because of the initial shipping costs and ongoing maintenance. Unlike smaller, modular menu boards, a larger panel would have to be shipped via freight carrier. Inevitably the cost is greater. Now consider if you had to make changes to your menu items or pricing in the future. Would you rather replace the entire, large board or a small piece of a menu system?
Menu Insights from Quick Serve to Sit-Down
Today we are going to borrow some great information from my home and native land and the great white north. Our friends at Restaurant Central are Canada’s version of QSR Magazine, Fast Casual Magazine, etc. They offer news and trends for all verticals of the restaurant industry. I spent some time on the blog section of their site and found four submissions that are particularly relevant to our customers. Everyone’s goal in business is to make money. The following four blog posts will help you address your menu and offer ways to increase profitability. These posts also make suggestions that will help you avoid the pitfalls that many owners find themselves in. Whether you own a quick service restaurant, fast casual or dine-in, the development of an optimal menu is equally important.
Should you not have the time to read all of these in one sitting, I would suggest bookmarking this blog. My hope is that me telling you that these entries will help you make/save money will be enough to catch your attention.