The typical QSR derives over two-thirds of its revenues from its drive-through customers. The two things that members of this critical group prize more than anything else is ordered accuracy and the speed with which they get that order, so they can then quickly begin to enjoy it.
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QSRs have adapted digital menu boards for displaying menus within their dining rooms for sit-down customers, and they’ve done it with great success.
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It’s difficult enough to change a painted or printed menu sign in the dining room of your QSR, and it’s even more difficult to do so in your drive-thru lane.
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The first word in QSR is Quick, and that word sums up, in a nutshell, what people expect and demand. They want to be able to choose their meals, pay for their meals, and receive their meals quickly, with as little muss and fuss as possible.
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You started your journey into modern QSR technology with digital menu boards, and they were a great success. They took the hassle out of day-parting and made advertising your menu specials a snap.
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If you own or manage a QSR with a drive-thru lane, you know how important good communications between your staff and your customers are, and how difficult it can sometimes be to maintain a solid connection.
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One of the greatest benefits of outdoor digital signage is a significant decrease in the time a drive-thru customer in his car, waiting to receive their order.
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They will shortly pay for themselves. Yes, the initial outlay for the boards themselves and the associated software will not be inexpensive, but the investment will quickly pay for itself.
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There are many good reasons to upgrade from old-fashioned printed or painted outdoor digital signage to modern, up-to-date digital signage. But don’t allow yourself to simply be blinded by the technology.
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Today’s QSR customers love to use their smartphones. And, it’s not just for entertainment; it’s also for commerce, including the business of ordering their meals at your establishment. And that can be a very good thing for your bottom line.
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