Over the last few years, we have written over a hundred blogs.  For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news.  As we continue to write blogs on a weekly basis we do recognize that there is some redundancy in what we talk about, however, there are some key takeaways that should not be overlooked.

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When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing and maybe promote a special or two.”  As many of you know, this is just scratching the surface in terms of most digital signage software capabilities. The more alarming issue is that a lot of those who go the route of digital get it designed, set up and turned on and nothing much from there changes over months to even years.  This is a discouraging trend that can give the idea of digital signage a bad name.  Put another way, if you ask someone who doesn’t use even half of the systems functions how it is working out for them, they may have a negative viewpoint.  However, I would submit to you that those who utilize the system frequently would rave about its flexibility and impression.

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As you begin to think about digital signage for your company or personal business there are certain questions that you should be armed with prior to picking up the phone.  These type of questions should help guide you to solutions that would be ideal for your situation.  Now that you have these questions in your back-pocket you may feel good heading in to a conversation or demo with a digital company’s sales rep.  Well, there is good news and bad news regarding this for most.  The good being that you are prepared to push back and uncover information that would not otherwise be revealed.  The bad being that most people go in to these conversations without doing a personal or internal audit. [Read more...]

When it comes to digital signage, the fact that there are more options to consider than ever before is something we have touched on numerous times in the past.  Through our entries it has always been our hope that they have helped educate you and set you up for more constructive conversations with digital companies. [Read more...]

A week or two ago and as I often do, I was perusing the internet doing some digital signage reading.  In doing so I came a across a list of 20 Digital Signage Content Management Systems put together by HigherEdTechDecisions.  The quality and depth of the information they compiled is really good and not overly “techy.”

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