Menu Boards & the Lost Art of Loyalty

You may have read the title and thought to yourself, “this guy is about to unload some sour grapes on us.”  Well you’d be incorrect, in fact it’s quite the contrary. [Read more...]

4 Reasons to Avoid Used Menu Boards

A few months back and really out of no where, when you Google “menu boards” eBay became the first company to come up.  When you click on the link and check out some of the available (cough, cough) menu boards, you can see that you’re able to pick something up for relatively cheap- which is the operative word.  If you dig a little further there are some decent, custom menu boards that you could snag as well but that’s irrelevant to my point.

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5 Tips to Minimize Your Menu Boards Research

We love talking to people when they call in looking for menu boards.  They come in all different shapes and sizes.  Some are looking for a large scale digital roll-out and others for a single counter display. Though no matter what they might be looking for a lot of people don’t have a plan for the phone call they have just made.  This is fine, after all it is our job to walk them through different options to see if their is a fit. However with the shoe on the other foot, it certainly would be nice if someone had told me what I could of done before I picked up the phone so that I could get down to business and find what I am looking for in a fraction of the time.

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5 Ways to Prepare for Your Menu Board Install

There tends to be a decent chuck of time that passes from when you begin to think about a new menu board system until the time it is ready to ship. You have to identify the company, the product, get the design done, revised and then ultimately approved.  They it hits the production queue and waits until it is ready to get manufactured and assembled.  In most cases, you’re looking at 4-6 weeks depending on product type and scope of product.  [Read more...]

More Random Menu Board Thoughts

In my attempt to come up with a sole direction for this blog I just kept coming up with a mixed bag of talking points which on their own weren’t worthy of a whole post.  So I thought to myself, “Well it’s been a while since I have been random.”  So without further adieu, here are some more random menu board thoughts.  [Read more...]

Breaking Down Menu Board Lead Time

“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date.  After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.  [Read more...]

3 Drive-thru Menu Board Tidbits

Adding or having a drive-thru menu board could be one of the best things for your quick-serve restaurant.  It is an additional revenue stream, allows you to serve more customers and elevates their satisfaction.  However, if not given adequate thought it could prove to be both a sizable opportunity and investment wasted.  The anatomy of a drive-thru install can take on many looks.  Although to become “fully-functional” you’ll need a drive-thru menu board and communication system.  Canopies, order confirmation boards, timers, presell signs, etc can be chosen from the outset or added at a later time when you have gotten the traction you have set out for.  [Read more...]

5 Menu Board Company Misconceptions

Everyday we get a lot of calls from all walks of life.  From college kids working on a project to someone working a business plan to single restaurant owners to large companies.  The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without fail, however, that a lot of people call in and have some preconceived notions about menu board companies that aren’t accurate.  Don’t get me wrong, there are just as many, if not more, thoughts that are but it may help you along if we refute some of those that are largely incorrect.

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Blog Excerpts Part II- Drive-thru Menu Boards

In part two of our five part series we revisit some blogs that were specifically written for and about drive-thru menu boards.  When looking at drive-thru menu boards, there could be a lot of pieces to the puzzle or very few.  It all depends on how you want to enter the drive-thru world.  It is also highly dependent on your current environment, the on you’re building, or the one you’re going in to.

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Blog Excerpts Part V- Random Thoughts

When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection of these notes and put together some “random thoughts.” Looking back, I have liked how the random blogs have come together. They cover a lot of area and offer some particular insights that would otherwise not be shared. In the last of installment of five we take a look at some of them.

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