So you have decided to open your very own quick-service restaurant (QSR)? Or, you have decided to rethink the way you are currently doing things. Well, besides the no-brainers like your menu offerings, staff, interior design and all the red tape you need to rip down before opening, I would recommend that you put some thought in to how you make people order. The operative word in QSR is quick and choosing the right approach for your restaurant can and will go a long way in determining your overall turnaround time, customer satisfaction and profitability. Each style has its own unique advantages for a given environment, so… choose wisely!
The Skinny on the Fast Casual Scene
August 7, 2012 By Origin Display Group
This week I decided to shake things up a bit. Instead of writing another blog on menu boards, digital menu boards, drive-thrus or in-store signage, I’ll take this blog to provide you a quick low-down on what’s going on in the world of fast casual restaurants. My compilation is based on information gathered from Fast Casual’s website (www.fastcasual.com). For a more in-depth look at each restaurant update, check out their website.
Okay, here we go…
Increase Sales with Strategically Placed Signage
July 5, 2012 By Origin Display Group
Have you driven by a McDonalds lately? What about a Burger King? Have you been inside a Dunkin Donuts in the last, well, forever? What about a 7/11? Other than being monsters in their industry, what do they all have in common? (I am guessing the title may have given it away) Signs, signs and more signs! If the simple fact that all of these types use a variety of displays isn’t evidence enough, consider this – according to the Point of Purchase Advertising Institute, in-store advertising such as point of purchase (POP) displays influence 53 to 60 percent of consumer purchases. Put another way, over HALF of the people that walk in to your location can be influenced by signage. Now does it make sense why all the giants are signage heavy? Talk about an area to increase sales volume!
