Anything that spends a lot of time outside needs to be sturdy, from lawn furniture to outdoorsmen but electronics like digital menu boards are particularly delicate, and a lot of thought needs to go into choosing a menu board that’s intended to be installed outside. Much like an adventurer planning a backpacking trip, digital menu boards in outdoor locations like drive-thrus must prepare for outdoor survival. [Read more...]
Drive-Thru Menu Boards: Surviving the Outdoors
Drive-Thru Menu Boards: Digital or Traditional?
When choosing a menu board for a new drive-through, or replacing a board in an old one, the biggest decision you make may be choosing between a digital and a traditional menu board. With that in mind, here are a few things to think about as you consider this investment. [Read more...]
3 Tips for Drive-Thru Menu Board Design
Whether your drive-through uses a traditional or digital menu board, you’re going to have different priorities for it than you might for an indoor menu board! Here are a few things to think about when choosing or designing your layout. [Read more...]
Top Drive-Thru Concerns
If you’re looking to add a drive-thru to an existing location, there are a lot of things that might be going through your mind and a lot of concerns that you’re not sure how to address. We’ll take a look at a few of those concerns here. [Read more...]
Hacking the Brain?
For years, catchy headlines and infographics have claimed that if you just use the right colors, you can get customers to do exactly what you want. They propose that specific colors equal specific emotions. But is that really true, and can you use it when you design signs or menu boards? [Read more...]
Drive-Thru Headsets: Features to Look For
It seems like everywhere you look, there’s another option for drive-thru headsets. It can be hard to figure out what’s going to work best for your needs. While a blog post can’t tell you exactly what to get, we can point out some important features that can help your drive-through run smoothly. [Read more...]
3 Factors Behind Drive-Thru Congestion
If you’re seeing cars from your drive-thru line spill into the parking lot, you’re probably getting excited about an increase in your customer base. But customers in a long drive-thru line are going to start getting frustrated, so now that you’ve gathered some more customers, let’s talk about what’s causing the line congestion and how to fix it. [Read more...]
The Good, the Bad, and the Ugly in Data Visualization
One of the most common uses for digital signage, and signage in general, is expressing data in a visual format. Whether you’re comparing your brand to your competitors in advertising, or presenting quarterly data to the board of directors, one way or another you’re eventually going to find yourself staring at a huge spreadsheet and trying to figure out how to make it easily digestible. [Read more...]
Time for an Upgrade?
How do you know when it’s time to replace your old menu boards? It might seem like it should be obvious, but once you get used to seeing something day in and day out, you don’t tend to notice the gradual changes that take it from clean and new to aging and dirty. So what should you be looking for? [Read more...]
Weighing In: Cyber Security in Digital Kiosks
Now and then, we like to take a look at the serious issues going on in the world of digital signage. At the moment, there seems to be a study on kiosk security causing a stir in the industry. In this entry, we’re going to take a look at the various sides to this story. [Read more...]