For QSR management, nothing is more important than the drive-thru lane. The reason is simplicity itself because in most cases, that’s where over two-thirds of revenue is garnered. And, to get the most out of your drive-thru lane, you need drive-thru digital menu boards.
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The major portion of the typical QSR’s revenue today is generated in the drive-thru lane. But despite this indisputable fact, QSR management is devoting the lion’s share of upgrading and investment in the dining room.
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One of the great innovations in the QSR drive-thru lane in recent years has been mobile ordering. With this innovation, customers order their food in advance, through their smartphones, before they even arrive at your premises.
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In terms of frequency of visits to QSR’s, nobody beats the 35 and under crowd. And, if there’s one thing that defines this age group, it is the fact that they live their lives online.
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Once a customer has entered your drive-thru lane, there is nothing more critical to optimizing your bottom line than your drive-thru Digital Menus.
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By now, many QSR’s have made the change from static printed or painted signage to modern, versatile Digital Signs in their dining rooms, But that’s only half the story, or more accurately, it’s one-third of the story, because the dining room only accounts for one-third of the revenues.
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One of the greatest things about drive-thru Digital Signs is that you can change the entire message that you present to your customer instantly. Prices for drive-thru Digital Signage have come way down, while resolution and picture quality have gone up even faster.
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Typically, QSR management devotes the greatest portion of attention and investment to the dining room, and relatively little concern is devoted to the Drive-Thru lanes.
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When you think about Drive Thru Headsets, you think comfort. After all, if your employees aren’t comfortable, they won’t be happy, which can lead to poor performance and high turnover. But, comfort is only one side of the coin – the other is durability.
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The QSR drive-thru lane has been a big part of American culture for decades now and is the source of two-thirds or more of the typical restaurant’s revenues. And, as simple and prosaic as it may seem, there is a lot going on here.
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