“Yesterday”- this is what we are frequently told when we ask when our customers for their menu board need-by date. After a shared chuckle we have to break the news as to what their expectations should be regarding the time that elapses from start to finish.
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Adding or having a drive-thru menu board could be one of the best things for your quick-serve restaurant. It is an additional revenue stream, allows you to serve more customers and elevates their satisfaction. However, if not given adequate thought it could prove to be both a sizable opportunity and investment wasted. The anatomy of […]
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Everyday we get a lot of calls from all walks of life. From college kids working on a project to someone working a business plan to single restaurant owners to large companies. The line of questioning comes in from all angles and the responses are based on those we are talking to. It is without […]
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Over the last few years, we have written over a hundred blogs. For the most part, we cover five areas, 1- Digital Menu Boards, 2- Drive-thru Menu Boards, 3- Traditional Menu Boards, 4- Display Fixtures & Graphics, and 5- Random Thoughts & Industry news. As we continue to write blogs on a weekly basis we […]
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In part two of our five part series we revisit some blogs that were specifically written for and about drive-thru menu boards. When looking at drive-thru menu boards, there could be a lot of pieces to the puzzle or very few. It all depends on how you want to enter the drive-thru world. It is […]
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In part three of five we take a look at what we’ve discussed on the topic of traditional menu boards in the past. A lot of our writing on this topic is relatable to digital signage and drive-thru menu boards as well. It has a lot to do with the importance of design, placement, selection, […]
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Here at Origin we focus a lot of our time and energy on our big 3, menu boards, digital signage and drive-thru menu boards. Make no mistake about it, we hang our hat on those items but when you take a look at any “big guy” in the quick-service world the majority of signage on-site […]
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When we discuss digital signage with people, we always ask what their objectives are. This is the single easiest way of determining which solution, if any, would be ideal for them. For the most part, the responses are similar. On the restaurant side, it’s “I want to be able to changes my items and pricing […]
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When we sit down weekly to write our blogs we have a list of notes to draw ideas from. In most instances there is enough that we can pull to warrant a post around a sole topic. However, at other times it hasn’t been the case. Rather than bypassing a week, we’ll take a collection […]
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Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.” This doesn’t bother me any, in fact, I hope that is what our clients are telling people. However this isn’t a blog about how to combat sales objections, […]
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