As you begin to think about digital signage for your company or personal business there are certain questions that you should be armed with prior to picking up the phone.  These type of questions should help guide you to solutions that would be ideal for your situation.  Now that you have these questions in your back-pocket you may feel good heading in to a conversation or demo with a digital company’s sales rep.  Well, there is good news and bad news regarding this for most.  The good being that you are prepared to push back and uncover information that would not otherwise be revealed.  The bad being that most people go in to these conversations without doing a personal or internal audit. [Read more...]

When it comes to digital signage, the fact that there are more options to consider than ever before is something we have touched on numerous times in the past.  Through our entries it has always been our hope that they have helped educate you and set you up for more constructive conversations with digital companies. [Read more...]

A week or two ago and as I often do, I was perusing the internet doing some digital signage reading.  In doing so I came a across a list of 20 Digital Signage Content Management Systems put together by HigherEdTechDecisions.  The quality and depth of the information they compiled is really good and not overly “techy.”

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We provide digital signage solutions, we love it and think you would too if you went down that path.  So why on earth would we suggest “not to do it?”  Well obviously the title didn’t afford us the space to explain ourselves.

As we have previously made note of, we finally saw the digital signage boom in 2014 that many had been prognosticating for years.  That same trend has continued through the first quarter of this year as more and more companies are using digital as their signage medium.  Similar to other trends, an increasing amount of people begin to notice and, as such, begin to ask questions.  This is where we enter the picture as one of the few “true solutions” and one of the thousands of “Digital Signage” companies.   [Read more...]

In 2012, NEC and some of their partners conducted some research to the ever-evolving digital signage industry.  The focus of their study was Return on Investment (ROI) which is a common measuring stick for many capital investments.  Although the findings have collected dust over the last few years I would venture to guess that, if anything, individuals and companies are realizing their return even quicker given the increase in options and decrease in hardware costs.

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