Incorporating Audio?

The use of audio in conjunction with digital signage is a controversial topic, with many preferring to avoid it altogether.  However, we believe that there are some situations when audio can be an excellent enhancement to the visual content displayed. With that in mind, let’s run down the best—and worst!—situations for incorporating audio. [Read more...]

Menu Boards from Start to Finish

Whether you’re building a new food-service location or revamping an existing one, you may want to consider a digital menu board. As you go through the process, there are a few things you need to think about! [Read more...]

Tips for Integrating Digital Signage

Failing to integrate your digital signage with the existing infrastructure is one of the biggest missteps that you can make.  If you want to make your digital signage strategy successful, here are a few things to keep in mind. [Read more...]

Drive-Thru Menu Boards: Surviving the Outdoors

Anything that spends a lot of time outside needs to be sturdy, from lawn furniture to outdoorsmen but electronics like digital menu boards are particularly delicate, and a lot of thought needs to go into choosing a menu board that’s intended to be installed outside.  Much like an adventurer planning a backpacking trip, digital menu boards in outdoor locations like drive-thrus must prepare for outdoor survival. [Read more...]

Drive-Thru Menu Boards: Digital or Traditional?

When choosing a menu board for a new drive-through, or replacing a board in an old one,  the biggest decision you make may be choosing between a digital and a traditional menu board.  With that in mind, here are a few things to think about as you consider this investment. [Read more...]

Hacking the Brain?

For years, catchy headlines and infographics have claimed that if you just use the right colors, you can get customers to do exactly what you want. They propose that specific colors equal specific emotions. But is that really true, and can you use it when you design signs or menu boards? [Read more...]

The Good, the Bad, and the Ugly in Data Visualization

One of the most common uses for digital signage, and signage in general, is expressing data in a visual format. Whether you’re comparing your brand to your competitors in advertising, or presenting quarterly data to the board of directors, one way or another you’re eventually going to find yourself staring at a huge spreadsheet and trying to figure out how to make it easily digestible. [Read more...]

Time for an Upgrade?

How do you know when it’s time to replace your old menu boards? It might seem like it should be obvious, but once you get used to seeing something day in and day out, you don’t tend to notice the gradual changes that take it from clean and new to aging and dirty. So what should you be looking for? [Read more...]

Weighing In: Cyber Security in Digital Kiosks

Now and then, we like to take a look at the serious issues going on in the world of digital signage. At the moment, there seems to be a study on kiosk security causing a stir in the industry. In this entry, we’re going to take a look at the various sides to this story. [Read more...]

Using Digital Signage for Trial Products

So you’re looking into digital signage, but you’re wondering what advantages it will give you. In this post, we’ll look at how digital signage can be used to roll out a trial product at comparatively limited expense. [Read more...]