Its natural with sales, you make your calls and introductions and the canned response that you get more often than not is “we’re all set, thank you.” This doesn’t bother me any, in fact, I hope that is what our clients are telling people. However this isn’t a blog about how to combat sales objections, nor will I suggest that we’re the right fit for everyone (shhh, we’re not). As I have explained to several a person I have spoken with, “it’s great that your all set, but have you ever considered backing up your current vendor… just in case?” Now the question becomes, what is the “in case” and what other reasons would there be to have another company squared away should something arise? When I think about this, there are six reasons that come to mind.
Menu Boards: 6 Reasons a Second Source is a Good Idea
4 Step Menu Board Design Process
When we come in to contact with new customers we quickly establish their needs from a design perspective. Some already have this aspect completed when we engage, others require design work from the bottom up, some have a website or take-out menu to draw inspiration from and then there is the collection of people who have a vision but require a more involved diagnostic on how to get from ideas/thoughts/plans to implementation.
The Inexact Science of Menu Board Design
As I put my thoughts together for this blog post, I can’t help but think that there are a number of other companies that can both relate to what I am going to write about as well as empathize with it. Up for discussion today, the cost associated with Menu Board Design. To put it simply, there is no easy way to charge for design. If you attach an hourly rate, it gets called in to question, if you combine it with a particular display fixture, you may price yourself out. Added to this, is the unknown factor of how the design process will go with the individual(s) or company you are working with.
5 Signs You’re Working with the Right Menu Board Company
“Price” and “quality” tend to be the two most important factors when considering a relationship with a product-based company. I am not here to tell you any different. As a matter of fact, for the most part, I would agree. However on the flip-side, what good is quality if the product arrives 2 weeks late? Or, what good is cheap if you can’t get a human on the phone to ask questions? What I am saying is that while cost and quality are important, there are certain criteria that, in my opinion, supersede these two. Ultimately, the quality will exist if you are working with a vendor that has these attributes. I can also tell you, they won’t be the cheapest on the block.
Calories & Menu Boards: What You Need to Know (Part 2)
Last time, we talked about the FDA rules about showing calories on menu boards, in plenty of time before the December 2016 deadline. So now that we know what the rules are, let’s talk about how to integrate calorie counts into your digital menu board, and make sure you don’t scare off calorie-counting customers! [Read more…]
Calories & Menu Boards: What You Need to Know (Part 1)
If you’re in food service, you might be starting to get nervous about the FDA requirements that govern how calorie counts must be listed on menu boards. As the December 1st 2016 deadline approaches, if you haven’t already gotten moving, you might be getting really nervous.
Graphic Design: The Key to Catching Eyes with Digital Signage
So you’ve got your new digital sign installed and you want to put it to work. But what’s the best way to capture attention? A poorly-designed display could end up boring viewers and doing the opposite of what you want. [Read more…]
LED Improvement via Biology
The digital industry is always looking for better ways to make displays: whether by making them more cost-effective and efficient or by making them easier to look at. [Read more…]
Integrating Digital Signage and Social Media
In order to stay up to date with the latest in advertising and customer service, you may be working with both digital signage and social media. But how do you keep these parts of your business integrated? Here are a few tips. [Read more…]
Tips for Digital Drive-Thru Menu Boards
When customers are viewing your sign in a vehicle, it becomes even more important to capture attention quickly and make your information easy to interpret. To that end, here are a few tips to save you from common drive-thru mishaps: [Read more…]
