The first word in “quick service restaurant” is, of course, QUICK. And it’s the same for drive-thru customers and for dining room customers – the amount of time that passes between the moment the customer enters your domain until he begins to enjoy your food must be kept to an absolute minimum.
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Communications between your staff and your customers are the key to a long-term, successful QSR operation, and the first step towards forging that link is the purchase and installation of a top-quality drive-thru headset system.
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If you’ve already begun to utilize digital menu boards inside your dining room, you know how effective they can be. Dayparting and highlighting specials are a breeze, as our menu changes. And, they are so up-to-date and in synch with today’s digitally-oriented consumers.
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Self Ordering Kiosks are the latest trend in QSR technology. Just like your digital menu boards, these cost-saving, time-saving devices are directly tied into your POS system and will have a similar positive effect on QSR throughput and on your bottom line.
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There’s no doubt about it – if you have a drive-thru lane, there’s not a better investment you can make than digital signage to increase sales. Digital menu boards are the easy way to make sure that your drive-thru customers know what the day’s specials are.
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The typical QSR derives over two-thirds of its revenues from its drive-through customers. The two things that members of this critical group prize more than anything else is ordered accuracy and the speed with which they get that order, so they can then quickly begin to enjoy it.
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QSRs have adapted digital menu boards for displaying menus within their dining rooms for sit-down customers, and they’ve done it with great success.
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It’s difficult enough to change a painted or printed menu sign in the dining room of your QSR, and it’s even more difficult to do so in your drive-thru lane.
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The first word in QSR is Quick, and that word sums up, in a nutshell, what people expect and demand. They want to be able to choose their meals, pay for their meals, and receive their meals quickly, with as little muss and fuss as possible.
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You started your journey into modern QSR technology with digital menu boards, and they were a great success. They took the hassle out of day-parting and made advertising your menu specials a snap.
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