On May 13^th, 2012 Digital Signage Today published the “12 Benefits of Digital Menu Boards.”  What they did was survey quick-service and fast casual restaurants that have already installed digital menu boards and had them define these benefits based on their experiences. They then had these operators weight the impact of each, which yielded the percentages below.

Although the benefits may seem straightforward to some, digging a little deeper may open some eyes to areas they would have otherwise never considered.

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So you have decided to go the digital menu board route, which is excellent. You are forward-thinking enough to see the value in such a system - the ability to test market items, control inventory, promote specials and limited time offers, change your content quickly and easily and the list goes on. All of this is great, but our kudos comes to a screeching halt when you decide to go the consumer or residential LCD route for your display purposes.

We get the mentality, “I can buy two 40” LCDs from Wal-Mart for less than one of those commercial grade LCDs.”  A compelling argument and one that we at Origin Displays tend to not do battle with… but maybe we should. You see, there are stark differences between consumer televisions and commercial grade LCDs and choosing the incorrect LCD will cause nothing but frustration and wasted time and money.

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This is a tale of a company (we’ll call them “Truffys”) looking for the ideal digital menu board solution. Truffys however, is not a start-up, they are not building out, they aren’t renovating and certainly aren’t in the business planning stages. They are a well-established staple in their community and have been so for over 25 years. Their renovation took place three years ago.  With electricians and contractors crawling around their place for a month plus, you’d think it would have been a good idea to go digital back then. It turns out, they thought it was a good idea too, which is why they did install digital menu boards. You see, Truffys is now looking for the ideal digital menu board solution because they picked the wrong one 3 years ago and it has become the bane of their existence.

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When Origin began to look to add digital menu boards to our product line, we were in the same situation I’m sure many of you find yourself in.  We knew what we wanted, but the industry had become so saturated, where were we to start?  A similar predicament you may be facing – where to even begin your digital menu board search. I’m sure you’ve read our blogs about ’pitfall this’ and ‘shortcoming that’ when it comes to digital signage. Trust me, we’ve spent hours doing the research about which solution works best in what situation. Since we’ve already done the research, there’s no need for you to waste your time re-researching what we’ve already found.

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Six years ago, one of the current owners of Origin Displays was chosen to work directly with the President of his previous company to add digital menu boards to the core product line.  The President had already selected the software platform to build from. Software was the premier choice for networked digital signage - it was the best on the market. It took 3 days of networking and system management training and another 2 days of design and scheduling/content management training to get a handle on the system.

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